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Master butcher takes on Söder
Nuremberg. Cannabis has been legal in Germany since April 1, 2024. World champion butcher and meat sommelier Dirk Freyberger, from the Nuremberg butcher shop Freyberger, is taking this fact as an opportunity to take a closer look at the product hemp. "Hemp is frowned upon in our society, but why?" asks Dirk.
In addition to medicinal and intoxicating aspects, hemp is actually also a food and we want to concentrate on the food factor . "Many people don't realize that high-quality products were made from hemp a long time ago," explains Freyberger. Hemp has an image problem. People only focus on the negative aspects and ignore the positive ones, he adds.
Hemp a sign of openness
Clothing, oil and food were already essential products made from hemp in the 17th and 18th centuries. "Especially in the food trade, you should be open," explains Freyberger. A look at the Franconian Bratwurst confirms the master butcher's thesis. There are countless variations with the wildest compositions.
"We usually take part in the Franconian Bratwurst Summit and present an innovative creative bratwurst there every year," says Dirk. In 2023, the Freyberger butcher shop became Bratwurst King and, in addition to the other trophies, also won the prize for the creative bratwurst. The Cheesy Gonzales , a spicy cheese bratwurst, won the race. "People are open to wild creations and since we bring out a unique burger every month, we saw the current event as an opportunity for growing openness," reports the meat sommelier.
This year we have new creative sausages in our range. You can order them here in the shop. Why not give them a try!
Burger Kit Legalized for April is for sale
Every month the meat sommelier comes up with a new recipe for a special burger, which can then be obtained exclusively from the Freyberger butcher's shop. This time the focus is on hemp seeds. " Don't worry, our burger doesn't have an intoxicating effect," replies Dirk.
Our Legalized Burger Kit is only available to pre-order. It will be available on April 26 and 27, 2024 (pre-order only) for pickup in our stores or for nationwide shipping. Consumers can expect: a green hemp bun, a 220g beef patty, a hemp pesto, bacon and mountain cheese.
The kit is a kind of construction kit. Customers receive the ingredients and can easily prepare the burger themselves. The instructions are in the form of short videos . These can be found on all of our social media channels and of course as a link on our website , directly when ordering the burger. However, the burger will only be available on the last weekend in April and will then disappear from sale again.
Söder should try
Prime Minister Markus Söder is unlikely to like that. He has his own special approach to the issue and, especially in Bavaria, there have been stricter regulations recently. "I would like Markus Söder to try our burger," says the master butcher. The Nuremberg native already caused a stir with his Dönakäs . He combined two completely different dishes and made a statement for tolerance. "That's exactly what I want to do again. Food and craftsmanship are incredibly valuable. Prejudice is damaging our trade in the long term and we cannot allow that," explains Dirk.
